Flexible Packaging Materials

Flexible Packaging Products

When it comes to making buying decisions, consumers are strongly influenced by the appearance of the packaging.  Innovative and distinctive labeling and packaging are critical in order to be competitive in today’s marketplace. 

Flexible packaging materials are constructed of several layers, each serving a specific purpose, whether it is to provide good ink adhesion needed for attractive graphics or to act as a barrier preventing gases, moisture and other chemicals from interfering with the quality of the packaging.

Wausau Coated Products’ line of flexible packaging products offer convenience, shelf appeal, increased brand awareness and market share for your products.